Why total revenue per available room — including F&B, spa, and ancillaries — predicts profitability better than RevPAR alone.
RevPAR is the metric every hospitality executive grew up with. Room revenue divided by available rooms. Simple, comparable, time-honored. And increasingly, useless.
Across our 18-property portfolio, RevPAR explained only 41% of variance in GOPPAR. The properties with the best RevPAR were not the most profitable. The ones generating the highest non-room revenue per stay were.
Room revenue carries a fixed cost structure. F&B and ancillaries have variable cost — and far higher contribution margin per incremental unit. A property that grows TRevPAR by lifting attach rates is growing margin, not just top line.
Stop selling rooms. Start selling stays.
The implication for revenue strategy: shift from rate optimization to package optimization. From channel mix to guest journey design. From RevPAR benchmarks to TRevPAR cohorts.
Book a 30-minute demo. We'll walk through your specific property type, room count, and channel mix, then show you exactly what your data looks like on StaySynq.
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